How to politely request late payment from an e-commerce brand client

Late payment from an e-commerce brand client usually comes down to their process, not bad faith. Here's who pays, when, what tends to hold payment up, and a polite reminder you can send today.

Who pays, and when

Founders handle payments in small brands. Growing ones hand them to an operations or finance lead. Cash is often tied up in stock and advertising, so payments may wait for sales to come in.

Why payment runs late

Spending on inventory and ads comes first, especially before big sales periods.

Tips for chasing an e-commerce brand client

Example reminder email

Subject: Quick reminder: invoice [number] Hi [first name], I hope all's well. Invoice [number] for [amount] was due on [date]. If it's already on its way, thank you, and please ignore this. Here's a quick recap of what the invoice covers. Is there someone in operations or finance I should send invoices to from now on? You can pay here: [payment link] Thanks, [Your name]

Write your reminders

Fill in the invoice to get four emails for an e-commerce brand client, from a heads-up to a final notice, with the dates to send them. Nothing you type leaves your browser.

Your invoice

Tone

Your reminders will appear here.

Want these sent for you?

We're building a tool that sends these reminders automatically from your own Gmail when a Stripe invoice goes overdue, all in one email thread, and stops the moment it's paid. It isn't ready yet. Planned price: $19 a month.

We'll only email you about early access. Unsubscribe or ask us to delete your details anytime. Privacy